Did you know that about 50% of internet users spent 28 hours per month in 2024 watching music videos on their phones? That’s actually a surprising number.
Videos have become such a huge part of our lives, where creators, marketers and businesses are using them to build relationships, create brand awareness and so on.
With the video content market growing to USD 503.7 billion by 2032, you’d wonder whether a tool exists to make organizing, distributing, and storing videos easy. And yes, it does: Video content management systems have made life easier for so many people who depend on video streaming!
Let’s not wait any longer to find out the must-have features of video CMS in 2024.
Video Content Management System-What is it?
A video CMS is a software for managing videos, providing insights, and promoting content from a single central hub. It’s actually so fascinating how far software development has come!
A video CMS software comes with a built in data analytics engine that tracks viewer engagement. The best part? You can integrate this software into your existing Customer Relationship Management (CRM), analytics, and marketing tools.
Let’s say you have a platform that needs video integration, be it an OTT streaming service, a live broadcasting channel, a live stream educational channel, or even an organization that relies on video conferences. You will need a tool that makes uploading, editing, organizing, and storing content easier. This is where enterprise video CMS comes in.
10 Must Have Features of Video Content Management System
A video content management software centralizes the organization of important and sensitive content on the cloud or on-premise. You can access content on your company platform/CRM from anywhere without using third-party apps.
Today, storage is one of the biggest problems for businesses. When you have a lot of external data stored on your drive, adding videos takes up space and causes clutter. A 4K resolution video can take up to 30 GB per hour without a video CMS platform!
Who has the time to wait that long for an upload? Here are a few important features to look out for in your video CMS software:
- Centralized Cloud Library
Think about all the times you have had to record a meeting video and upload it to a drive to share it. Collaborative or remote teams are usually involved in this process, and we know how frustrating it can get.
A video content management software lets you team up with people through a portal that everyone has access to. Its centralized library feature uploads videos directly to the enterprise video CMS platform via video encryption and super fast compression.
- Category Access Rights Management
Nobody likes prying eyes. Once you upload on the video content management platform, you might not want everyone in the company to have access to specific videos. This is when category access rights management comes in handy.
This feature lets you manage groups with access to content retrieval and user accessibility. The admins decide who can open, browse, and play the media on the cloud. Your enterprise video content management system handles everything, so there’s no need to switch to other platforms for managing collaborations.
- Metadata Management
When you upload multiple videos to your platform, the library becomes cluttered, making it difficult for users to find the content they need on time. It could lead to delays in deliveries or misinformation. You would not want that, would you?
Metadata management lets you improve the searchability and classification of your videos into playlist chapters using meta titles, meta descriptions, and AI tags. This neat AI powered organization speeds up work since everyone can find content in the same place.
- Multi Format Support
Different devices like tablets, PCs, mobile phones, etc. work on different operating systems like Microsoft, Apple, and Android. Today, everyone uses a mix of devices, so your content must be accessible across all of these formats.
A video content management system is programmed to inclusively optimize content for every format so everyone has equal access to the high quality content.
- Adaptive Bitrate Streaming
Providing access to all viewers is not the only requirement for watching videos. People worldwide have different internet bandwidths. Your video quality (4K, 1080p, 720p, 480p, 360p) might be too high for a user with a lower internet speed. Buffers and the constant need to hit that refresh button will disrupt their viewing experience.
Adaptive bitrate streaming targets users’ closest content delivery network (CDN), which will read their internet speed and quickly adjust the video quality.
- Interactivity and Engagement
You may have noticed that many video streaming platforms have videos linked to forms and quizzes. But what’s this feature for? It’s to engage the audience with the brand! This feature stood out in 2024 because interaction and engagement have become easy marketing tactics.
Today, businesses need a video CMS platform that can keep users hooked. This is great, especially for creators, where the audience can chat, share insights, and use in-app messaging without leaving the platform!
- Video Analytics
A video content management system has inbuilt data analysis tools. You can track viewership, user behavior, drop offs and subscription rates, all on the same platform. These metrics provide actionable data to help you find what’s working and what’s not. It’s as if you are observing and understanding your audience from afar. Isn’t that a great way to grow?
- Data Security
Today, data breaching and mining are a huge concern. But with modern problems, come modern solutions. Secure video streaming platforms have strong Digital Rights Management (DRM) that protects copyrighted material. This saves your platform from cyberattacks and keeps your user data secure from phishing.
- Credible Video Sharing
Illegal streaming services account for over 80% of global online piracy. To manage this, a video CMS offers private account access for users. It also restricts access to some areas to avoid unauthorized access in privacy prone zones. Providing end to end encryption not only protects your content but also builds trust with your audience.
- Branding and Player Customization
Look for a video CMS platform with customization features that allows you to style your logos, color scheme, fonts, and user interface, all in a go. This feature also lets you change your video player design, controls, layouts, and playback speeds as per your users’ needs.
Wrapping Up
A video content management system also offers other features like automatic transcription, video editing, screen capture and recording, and more. But among those, the ones highlighted above will simplify your video streaming journey.
The goal is to integrate a video CMS that keeps your platform and users safe from cybercrimes, allows easy access and storage for all users, and lets you customize your brand within your platform.
So go ahead—now that you know which features to look out for, begin your search!