SEO - Ranker Market

What is SEO?

SEO stands for Search Engine Optimization, a process of improving the website visibility in organic search results of leading search engines. It is a process where webmasters plan their promotional strategies as per the guidelines issued by search engines and hence get their pages listed in the SERPs. As a result, they generate traffic to their targeted pages. SEO is divided into two parts, one is On-Page SEO and other one is Off-Page SEO. They are both vital for the overall success of an SEO campaign.

Importance of SEO?

Imagine you have a store and no one visits your shop. Then how would you survive and enhance your business? The same thing happens with websites or blogs as well. There are billions of websites and web pages available, and how can one find your website? Through SEO, webmasters improve the website’s visibility in search engines and hence generate traffic to the website. And once there are visitors at your website, you have the possibility of converting the visitors into customers.

What We Do?

At RankerMarket, we have an expert marketers team who are experienced and have a thorough knowledge of the marketing world. Our SEO experts first analyze our clients’ needs, and their websites and then send them a blueprint for promoting their website. After receiving our client’s feedback then we discuss our strategy and path for achieving the goal.

Our SEO Strategies

On-Page SEO

On-page SEO is the practice of optimizing web pages and hence ranking them higher in SERPs which results in more traffic to your blog. Here we optimize both the content and HTML source code to improve the performance of the web pages. Below are the things we optimized to get the results:

With On-Page optimization, webmasters try to improve the visual aspects, and performance, check the health of the website through webmaster tools, analyze the traffic, and find pages to boost conversion. They even perform the A/B tests to find the right tools and designs that perform better. Below are the things we optimized to get the results:

URL Optimization
Tag Fundamentals (Title Tag, Meta Descriptions, Meta Tags)
Keyword Research & Planning
Body Tags (H1, H2, H3, H4, etc.)
Keyword Optimization
SEO Friendly Design
Internal Links
Boost Site Speed
Image Optimization
Content Quality
Code Optimization
Sitemaps & Robots.txt
Microdata markup and Schema.org
Google, Bing Webmaster & Google Analytics Setup
Social Channel Integration
Broken Links
Competitor Analysis

Off-Page SEO

On-Page SEO and Off-Page SEO go hand in hand. It is as important as the On-Page SEO. If you don’t have a good-performing website then you will struggle to rank it. There is a myth that Off-Page SEO is all about Links. But it is way more than that.

On-Page SEO solves your website’s internal issues like performance, visuals, design, codes, metadata, etc. but Off-Page SEO helps in creating a brand and hence it tells search engines what others think about your website. Like, if a lot of quality and relevant websites add your link or point towards your website then this indicates search engine that your website has great content. Hence it increases the chances of Google rewarding you with a higher position in SERPs. Our SEO Techniques:

Competitor Analysis
Business Listing
SEO Audit
Blogging
Business Reviews
List Placement
Videos Submission
Guest Blogging
Infographics Submission
Commenting
Content Optimization/Planning
Audience Analysis
Broken Link Building
Presentation Submission
Image sharing
Quality Social Bookmarking

We Understand Google Updates!

A few years ago, people thought SEO was all about building links. All one needed to do is create a website, stuff keywords and build thousands of links through directory submission, bookmarking, article submission etc. and you get the much desired 1st page ranking in Google. And that was the reality but now things have changed drastically. There are algorithm updates like Google Penguine, Panda, Hummingbird etc. which does a great job in identifying the low quality websites or spamming websites and penalizing them.

We understand such updates as we have done thorough research on it and know how to promote websites without getting blacklisted by Google. We only do White Hat SEO which takes a bit of time before showing results but is safe and ideal for long term benefits.

Tools & Trends

We are equipped with the latest tools that one can use for deep analysis of the latest trends. We have access to paid tools in order to give our executives complete insights and details that they need to achieve their targets. We know the trends of SEO and we always keep an eye on the latest happening in the world of SEO through top blogs like Search Engine Land, Moz, Google’s Blog, etc.